Rockport Finds New Comfort Zone with SAP Fashion Management

摘要

In 1971 the Rockport Company started in small-town Massachusetts with a man, a van and a plan. Founder Saul Katz and his son Bruce realized that the footwear market lacked casual and dress shoes that featured the compelling comfort and cushioning that made sneakers so popular. With that in mind, the duo embarked on a journey that brought an entirely new concept - comfort shoes -to the footwear landscape.