Managing innovation: when less is more

摘要

Many people are wary of dissent because it poses conflict and can strain the cohesion and camaraderie of a well-functioning group. Further, it can impede organization goals by questioning the established routes to success. This concern is given further credence by the examples of companies who Have thrived on strong corporate cultures that emphasized uniformity, loyalty, And cohesion as efficient mechanisms for achieving its goals. The problem whit Such efficiency is that it results in a lack of reflection. If the path of success Changes, there is no provision for flexibility, adaptation to new circumstances, Or innovation. It is tempting to conclude that innovation can be achieved simply by Using these same cultural norms-uniformity, loyalty, and cohesion-along with A system of rewards or encouragement from the top.