Our research on UK SSDs resonates with earlier studies on CSOs in the United States. There is agreement on the difficulty of capturing the nature of this important executive in terms of titles and locations, but evidence suggests this is more a problem of capturing what they do in conventional terms rather than lack of coherence in the role. The job encompasses a substantial range of tasks that require an exceptional breadth of experience and skills not commonly available in organizations. All senior strategy directors are closely linked with the CEO and play an important role in linking strategy from the corporate centre to all the business units. They are involved through the entire strategy process and all agree one of the most difficult activities is balancing short- and long-term concerns.
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