Where once TV was a state-rncontrolled mechanism, the industry now embraces competition, and the opportunities in the Russian market for satellite operators are plentiful. "In terms of dispersed population, economic potential, international trade and the progress of terrestrial-based networks, the Russian market is the largest single growth market in Eastern Europe," says Olivier Millies-Lacroix, Eutelsat's commercial director. "Its requirements take in the full range of key services supplied by satellites, including broadcasting, [Internet Protocol} trunking, broadband access and data networks. ... There is pent-up demand for two-way broadband networks from the private sector led by companies in finance and banking, oil and gas, and retail services and also for the public sector for government-backed programs for education and Internet access for rural communities. Satellite networks which began as one-way for file and data transfer are increasingly transitioning into two-way to get round any dependency on terrestrial networks for return path communications."
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