Since Wal-Mart Stores first ventured into cyberspace 15 years ago, the Benton-ville (Ark.) company has struggled online. Early on, Walmart.com featured a clunky digital version of the greeter who welcomes shoppers at each store. Even in the Web's early era of gaudy design, it was widely mocked, an off-key note that hinted at the company's inability to grok the Internet. Walmart. com still doesn't excel at features that are commonplace on other major e-commerce sites, such as personalization and recommendations.
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