ELOP'S FABLE

摘要

on a slushy morning in early March, Stephen Elop, a Canadian executive who built his resume at U.S. technology companies, found himself in front of 2,000 Finnsrndelivering a speech about failure. Six months earlier, Elop had been hired away from Microsoft, where he oversaw the company's Office products, to lead Nokia, the world's largest manufacturer of mobile phones. At its peak, in 2002, it contributed 21 percent of all of Finland's corporate tax revenue, and its success over the past dozen years has fueled the nation's sense of possibility in the same way that General Motors once propelled the aspirations of the U.S. Elop's message to his employees in the factory town of Salo was that, despite the 450 million phones the company sold in 2010-402 million more than Apple-almost everything Nokia had done since 2007 was wrong.