Unilever Wants to Be America's Big Dipper

摘要

In the world's living-large ice cream market, it's always been about the tub. Well over half of the U.S.'s $12 billion in annual ice cream sales comes from a products served up in pints and half gallons, says Greg Miller, a senior princi-pal at the food and beverage advisory firm Parthenon Group. Lately, though Americans have begun to shift toward European-style single servings on sticks or in cones.