Since 2009, Clara Shih has published a bestseller, co-founded a fast-growing startup, and joined Starbucks' board of directors. None of it would have happened if she'd followed some lame advice when she was writing her book, The Face-book Era, a how-to guide for using social media in business. "My editor wanted me to rename it The MySpace Era," says Shih, 30. "I guarantee you I wouldn't be sitting here if I called it that."
展开▼
