Motorola Mobility's new phone, the Moto X, has as good a chance as any to succeed in the marketplace. Having spent some time with the phone, I can tell you that it has all that's necessary and nothing objectionable. But building a perfectly good device is not how you win in the smartphone wars. For that, you need marketing and advertising. That's why Motorola, which is owned by Google, is ready to spend as much as $500 million to get the word out on the Moto X, according to a report in the Wall Street Journal. To put that in perspective: Last year, Apple spent $1 billion on advertising and Samsung spent $4 billion, much of it on phones. Analyst Horace Dediu at market researcher Asymco says Samsung also spent $5.3 billion on "sales promotion," which is French for commissions and in-store displays, training, and other expenses. Roll together Samsung's marketing, advertising, and promotional expenses, and you're looking at an $11 billion budget.
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机译：摩托罗拉Mobility的新手机Moto X在市场上获得了成功的绝好机会。花了一些时间在手机上，我可以告诉您，它具有所有必要的功能，并且没有令人反感的地方。但是，打造完美的设备并不是您在智能手机大战中获胜的方式。为此，您需要营销和广告。 《华尔街日报》（Wall Street Journal）上的一篇报道称，这就是为什么由Google拥有的摩托罗拉（Motorola）准备斥资5亿美元在Moto X上大声疾呼的原因。可以这样说：去年，苹果在广告上花费了10亿美元，三星在广告上花费了40亿美元，其中很大一部分花在了手机上。市场研究公司Asymco的分析师Horace Dediu说，三星还在“促销”上花费了53亿美元，这是法国人用来支付佣金，店内展示，培训和其他费用的方法。综合三星的营销，广告和促销费用，您的预算为110亿美元。
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