The SUVs Are in Aisle 7, Past the Olive Oil

摘要

Ron Schurter didn't bother visiting a dealer when he was in the market for a new car. He hit his local Costco. There was no haggling. Or upselling. There was just the price the warehouse retailer offers its members: about $39,000 for a 2015 Toyota Highlander, $4,000 less than the manufacturer's recommended price. Schurter signed the contract and picked up his SUV from a Toyota showroom. "I've been telling everybody," says the 75-year-old retiree from Yorba Linda, Calif. "I probably won't shop anywhere else."