HANSOM WE'VE GOT THE ANSWERS!

摘要

Hot on the heels of Marketing Man (31 October, page 27), I am pleased to bring you the latest attempt to rescue the construction industry: a new book entitled A Recession Survival Kit for SMCs. Employees of Stewart McColl's former architectural practice may be relieved to discover that this is not aimed exclusively at them - rather at "small and medium consultancies". Among the tips compiled by author Tom Taylor (co-founder of project manager Buro Four) are: "Grow your own vegetables, sell firewood, clean your own windows and buy economy baked beans." Lest his plan inspires too much confidence, he signs off the introduction with a cheery: "Good luck! You'll probably need it."