HANSOM FOND MEMORIES

摘要

“Obviously” was the word of the day when Gatwick airport launched a jazzy marketing campaign at the Shard designed to boost its bid to build a second runway, in the race to expand airport capacity in the South-east. Posters, memory sticks, bags and name badges all sported the word "obviously", unsubtly pressing home the argument Gatwick is the "obvious" choice for an additional runway. Amusingly, Gatwick's masterplanner Sir Terry Farrell was reminded by a hack that in a former life he had worked with Thames Gateway on a proposal for an island airport in the estuary. A red-faced Farrell said the Estuary airport had been one of a number of proposals with the ultimate aim of "flood mitigation" and he was now "fully convinced" Gatwick was the way forward. Obviously.