HANSOM AH,THE MEMORIES

摘要

Rowecord, the Welsh steel specialist that went into administration last week, famously built the sweeping roof of Zaha Hadid's London Olympics acquatics centre. But did an inability to promote its Olympic pedigree contribute to the firm going under? Building has learned that Rowecord - which, in common with many firms, had for many months been unable to shout about its London 2012 work - applied for one of the new Olympic marketing licences in mid-February and had still not been granted one at the time it collapsed. A spokesperson for the British Olympic Association said that Rowecord had not completed the application process, which involves several stages and relies on the co-operation of third parties. "The key item we are awaiting in order to complete the application is a reference letter from the Tier One sponsor with which they worked during the Games," the spokesperson said.