"Modernise or Die", the dramatic ultimatum with which Mark Farmer opens his government-commissioned industry review, lays bare from the off its author's belief that construction's productivity levels are at crisis point. The phrase is far more at the blockbuster end of the spectrum than the gently cerebral entreaties to "rethink construction" or "construct the team"; expressions coined by the forefathers of construction reviews, John Egan and Michael Latham, respectively.
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