A massive campaign to derail the local people meter (LPM) in New York has won. Nielsen decided to delay the introduction of the LPM there by two months, until June. The company insists the delay is not due to undercounting of minorities in the new system. Nielsen and most of its clients maintain that the system is accurate and ready to roll out. However, Nielsen says a direct-mail campaign under way in New York urges viewers not to cooperate with the ratings service. Such tactics the firm says, have hurt its ability to recruit minority households in the New York market. In the past two weeks, several minority households have rejected the company's bid to make them part of the ratings sample, according to Nielsen Vice President lack Loftus.
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