Passion pays. Just ask David Levy, the man who created Turner Sports in 1990. The goal was simple: The ambitious VP want- ed to separate the testosterone-heavy time from less valuable spots. "It was a dream job at a very young age," says the "golf fanatic" and admitted sports junkie. Levy's career breakthrough forced Turner to emulate broadcasters and launch a sports division. After all, the foundation of TBS Supersta-tion had long been Atlanta Braves baseball games. The creation of TNT brought NFL and NBA games, which would generate premium demos for any network, but Levy was getting chiseled down by buyers, who asked, "Why would David Levy, who's selling me $2-$3 CPMs in prime, now. want $10?" Now they know.
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