This Time, They Like What They See

摘要

As station executives head for NATPE this week, there might be a little extra bounce in their step. Many of them are giving early good reviews to syndicators' new offerings. That has not always been the case in years past. But at this point, Rachael Ray is the early odds-on leader to be voted the belle of the NATPE ball. And "Desire," the English-language telenovela project is also creating buzz. What's more, the three shows launched at NATPE last year—The Tyra Banks Show, Martha and Judge Alex— are all coming back for year two. The Top 25 station groups have already made most of their major buys. But many have holes to fill, both big and small. Their wish lists and the shows they've already purchased are detailed on the pages that follow. (B&C's annual survey of the Top 25 station groups is based on 2004 revenue provided by BIA Financial Network. The coverage numbers are based on the FCC's formulation, which discounts for UHF channels.)