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How We Feel: The Role of Macro-Economic Sentiment in Advertising Spending-Sales Relationship; It Was the Best of Times; It Was the Worst of Times: The Effect of Emotional Uncertainty and Arousal on Healthy Food Choices

机译：我们如何感受：宏观经济情绪在广告支出销售关系中的作用;这是最好的一次;这是最糟糕的时期：情绪不确定性和唤醒对健康食品选择的影响

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作者
Khoshghadam, Leila.;
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作者单位

Old Dominion University.;

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授予单位 Old Dominion University.;
学科
学位 Ph.D.
年度 2020
页码 126 p.
总页数 126
原文格式 PDF
正文语种 eng
中图分类 AAI27957640;
关键词
Advertising; Macroeconomic; Sales; Sentiment; Uncertainty; Unhealthy Consumption;

机译：广告;宏观经济;销售量;情绪;不确定;不健康的消费;
入库时间 2022-08-17 12:01:29

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How We Feel: The Role of Macro-Economic Sentiment in Advertising Spending-Sales Relationship; It Was the Best of Times; It Was the Worst of Times: The Effect of Emotional Uncertainty and Arousal on Healthy Food Choices

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