Only the most optimistic fans would've foreseen such a hot start for the Packers, and their success is something the whole of Green Bay can rally behind. Perhaps nowhere else in the country is a pro team and its fans so intertwined; the Packers are publicly owned by some 100,000 shareholders. A winning Packers team is more than just good for morale—it's good for the economy, say station managers in Green Bay-Appleton. "It puts people in a better buying mood," says WLUK VP/General Manager Jay Zollar.
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