There's the point of sale, and now there's the touchpoint of sale. Thanks to a convergence of trends and technology, fresh poultry brands are using what was once a commodity package as a way to not only attract but engage consumers at the retail case and beyond, in their home kitchens. In a crowded marketplace driven by shifting lifestyles and buying behaviors, consumers are looking for more information about the meat they buy, and are seeking ways to help prepare and serve it, starting with the actual package.
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