Obama Campaign's Leap Of Faith

摘要

Christian Broadcasting Network is the only religious or faith-based TV network with a full-fledged news division, but even at competing broadcasters the 2008 presidential election was front and center.rn"There was more interest in this election than in any one in my lifetime," says Paul Crouch Jr., VP at Trinity Broadcasting Network. "We cannot tell people how to vote, but we felt an obligation to educate our viewers on where each candidate stood on issues of faith."rnAnd while religious networks may focus more on stories relating to religion, CBN news director Rob Allman stresses that his network's coverage strives to bernobjective. In fact, other executives in the space, such as John Roos, senior VP of corporate communications and research at Inspiration Network, say their obligations to encourage voting and political awareness are no different than those for MTV or BET, which cater to niche demographics. "There are a lot of fine lines to walk, but we take this obligation seriously," Roos says, adding that Inspiration made an especially big push to inform viewers and encourage voting in the final 60 days of the campaign.