Lifelines for Lifetime

摘要

Now that History's Nancy Dubuc has officially added Lifetime Networks to her AETN portfolio-ending the lame-duck tenure of Andrea Wong-Dubuc can set to work polishing the women's brand. And she has her work cut out for her. Although Lifetime wasrnad-supported cable's No. 1 network in total viewers as recently as 2002, it has tumbled precipitously, barely cracking cable's top 20 in 2009 and shedding 20% of its primetime audience year-to-year.