Remaking BET With Originals

摘要

WHEN DEBRA LEE took over as chairman and CEO of BET Networks six years ago, the then 25-year-old channel had already established itself as the cable destination for African-Americans. But Lee knew the brand could be so much more. At the time, Washington, D.C.-based BET was competing with VH1, TBS and a burgeoning TV One, "and being black was not enough of a brand anymore," Lee says. "It's what we had grown up on, but our audience really expected something different from us."