Univision: Expanding Its Hispanic Footprint

摘要

Strategy: Beat English-language broadcasters at their own game with younger-skewing- series and emphasis on multiplatform programming. Looking to strengthen its lead in the U.S. Hispanic marketplace, Univision is targeting more young viewers. The top-rated Spanish-language broadcaster will pump more content than ever into its millennial-skewing UniMas network, including adaptations of popular English-language series Breaking Bad (Metastasis) and Gossip Girl (Gossip Girl Acapulco). Gossip Girl Acapulco will air simultaneously in the U.S. and in Mexico, the first drama to do so.