KVOA ENHANCES NEWS BRAND WITH EXPANDED I-TEAM

摘要

KVOA has gone from one investigative reporter to a team of six. Bill Shaw, KVOA president and general manager, said the research firm AR&D found that there was considerable opportunity in that department in Tucson. "It's expensive, with all the legal work and liability, but the public is really pushing for that," he says. Shaw cites his investigative reporters for unearthing some "amazing" stuff, such as a report on the poor treatment of dogs at a greyhound racetrack. Another, on issues at the U.S.-Mexico border, picked up a regional Murrow award this spring.