Antecendents and Consequences of E-News Brand Trust: An Empirical Study of E-News Brand in Indonesia

摘要

The purpose of this paper is to determine the effect of the antecendents of e-news brand trust and want to determine the consequences ofe-news brand trust. The result of this research are e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has negative effect but not significant at the customer confusion, customer confusion, has a negative but not significant effect on e-news trust brand, e -news brand experience has the effect ofe-news brand trust and a significant positive effect on brand loyalty e-news.