For Multicultural Viewers, It's a Multiplatform 'Mundo'

摘要

Statistics Are Pretty Clear that if you want to reach a multicultural audience, you'd better be utilizing something beyond the one big screen in the den. More than any segment of the population, multiethnic viewers have embraced cross-platform options. According to Nielsen, multicultural consumers have led the growth in smart-phone penetration, becoming adaptors at a higher rate than the U.S. average, which grew to 68% in January. That charge is led by Asian-Americans, as 78%-or nearly four out of five-use a smartphone. Hispanics are also ahead of the curve in adopting digital devices, with 77% saying they own a smartphone; African-Americans rate at 73%.