Fox Stations Have Deep Bench, But Few Shows Enter Game

摘要

School's out for summer, but Fox's O&Os are handing out plenty of tests. This year, the station group has tested six shows, with results coming back decidedly mixed. None of the trials has yielded a breakout hit, but some programs showed promise even during a time of year when audience levels are typically low. Despite the wide range of results, Fox TV executives liked having an array of original programming to offer viewers over the summer. It remains a question whether any of these shows will make it into broader syndication, either via a slow rollout on a select group of stations, like NBCUniversal's Access Hollywood Live, or via a national launch. Fox execs and their production partners plan to meet and discuss options around Labor Day weekend. Since so much is up in the air, the group's execs did not want to speak for attribution, but B&C spoke with multiple stakeholders for their takes on how the tests went and what the future could hold.