机译:企业社会责任主张对消费者食品选择的影响跨文化比较
MAPP Centre for Research on Customer Relations in the Food Sector, Department of Business Administration, Aarhus University, Aarhus, Denmark, and Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Adelaide, Australia;
Bordeaux Management School (BEM), Bordeaux, France, and Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Adelaide, Australia;
discrete choice experiment; food claims; organic foods; environmental responsible; socially responsible; carbon zero; food; consumers; social responsibility; consumer behaviour; cross-cultural studies;
机译:消费者对包装食品的企业社会责任(CSR)主张的推断
机译:离散选择实验中的动态假设偏差:通过测量企业社会责任对消费者需求的影响得出的证据
机译:企业社会责任对消费者信任的影响:有机食品的案例
机译:企业社会责任的企业态度从CSR报告中评估:日本食品工业与美国对应的比较
机译:通过体育赞助来管理企业品牌形象:赞助对建立消费者对企业能力和社会责任感的认识的影响。
机译:企业社会责任与消费者商誉:跨文化比较