Attitude towards soft drinks and its consumption pattern: a study of Gen Y consumers of India

Kumar Niraj; Ray Subhajyoti

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Attitude towards soft drinks and its consumption pattern: a study of Gen Y consumers of India

机译：对软饮料的态度及其消费方式：印度Y世代消费者的研究

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摘要

Purpose - The purpose of this paper is to examine the consumption patterns and attitudes towards soft drinks among Indian youth.

机译：目的-本文的目的是研究印度年轻人对软饮料的消费方式和态度。

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来源
《British Food Journal》 |2018年第2期|355-366|共12页
作者
Kumar Niraj; Ray Subhajyoti;
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作者单位

Xavier Inst Management, U Bhubaneswar, India;

Xavier Inst Management, U Bhubaneswar, India;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类
关键词
Marketing; Consumer behaviour; Health foods; Soft drinks; Carbonated beverages; Gen Y consumers;

机译：市场营销;消费者行为;保健食品;软饮料;碳酸饮料;Y世代消费者;
入库时间 2022-08-17 23:13:20

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Attitude towards soft drinks and its consumption pattern: a study of Gen Y consumers of India

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