Two very different pictures came to the fore when supermarkets Sainsbury's and Morrisons updated the market recently. Sainsbury's, which unveiled its full-year results to 16 March 2013, said its underlying profits had increased by 6.2% to £756m, and unveiled its 33rd consecutive quarter of like-for-like growth, with total sales up by 4.6% to £25.6bn. However rival Morrisons, which unveiled its first-quarter performance, claimed it had made a "solid start" to its new financial year - despite posting a like-for-like sales decline of 1.8%. It said total sales had risen slightly by 0.8%, excluding fuel.
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