Afternoon tea can be a lucrative addition to a bakery offer - and giving the occasion a seasonal twist can help to scare up new business. But, such spooky fare is not for the faint-hearted, as bakers and pastry chefs must strike the balance between spooky-chic and gimmicky in order to keep the afternoon tea experience high-end. "Think stylish and subtle rather than stark and primary," says Brioche Pasquier foodservice sales manager Jon Turonnet.
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