Mass market consumers might not be familair with yerba mate, an ingredient with revitalizing properties that comes from the yerba mate tree native to South America, but chances are they've heard of it. Guayaki, makers of a complete portfolio of yerba mate products, has had its products on the market since 1997, begin-rnning with its tea bags and loose yerba mate, followed by the introduction of its RTD glass package in 2005 and now cans of yerba mate in Mint, Lemon and Berry flavors. With the canned product, the focus is to break into mass market retailers and keep the momentum going to eventually achieve the company's stated mission of forest restoration and giving back to its South American yerba mate communities.
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