In With the New

摘要

For Mark Wilson, CEO and co-founder of Babco Europe, it's all about creating brands that people talk about, because brands that people talk about sell, he says. Babco, founded 11 years ago, is an international brand company that wholly owns the intellectual properties, formulas and rights to brands. Headquartered in Dublin, Ireland, the company has a portfolio of five brands, the fifth is slated to launch this year in Europe-Beaux Jangles Iced Tea Vodka.