Big screen placement

摘要

Oscar-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in "POM Wonderful Presents: The Greatest Movie Ever Sold," a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. "POM Wonderful Presents: The Greatest Movie Ever Sold" unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations. Sponsors were provided with brand category exclusivity.