Coconut water branches out

摘要

Although consumers might have classified coconut water as an "exotic" beverage in the past, it's quickly becoming more mainstream. In fact, the number of global coconut water launches has increased more than 540 percent in the last five years, according to Chicago-based market research firm Mintel. In 2013 alone, the number of coconut waters released in the United States increased 92 percent from 2012, according to Innova Market Insights' Innova Database.