Heineken USA's 2017 NDC focuses on Core 4 brands

摘要

Heineken USA, White Plains, N.Y., hosted its 2017 National Distributor Conference in Dallas, Texas, last month. With the theme "Profit From a World of Experience," the conference focused on the company's plans moving into 2018, including its corporate social responsibility initiatives, new marketing strategies, the future of Five Points Trading Co., as well as strategies for its Mexican beer portfolio, Strongbow and the hard cider category.