2019 INNOVATIONS OF THE YEAR The many layers of today's innovative brands

Jessica Jacobsen

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2019 INNOVATIONS OF THE YEAR The many layers of today's innovative brands

机译：2019年度创新当今创新品牌的多层结构

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IN 2010, LEBRON JAMES SURPRISED NBA FANS WHEN THE POWER FORWARD signed with the Miami Heat, teaming up with Dwayne Wade and Chris Bosh. The impact of three all-stars coming together to sign with the same team has changed the way players have approached NBA free agency since this headline-grabbing event.

机译：2010年，当《力量前进》与迈阿密热火队签约时，勒布朗·詹姆斯惊讶于NBA球迷，并与德韦恩·韦德和克里斯·波什联手。自从这场头条新闻争夺战以来，三位全明星同队签约的影响已经改变了球员们接触NBA自由球员的方式。

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《Beverage industry 》 |2019年第12期| 18-21| 共4页
作者
Jessica Jacobsen;
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1. Generating and Assessing Consumer’s Innovation Adoption through Consumer Innovativeness, Innovation Characteristics and Perceived Brand Innovativeness [J] . Alev Kocak Alan, Ebru Tumer Kabadayi, Selen Bakis, International Journal of Marketing Studies . 2017 ,第6期

机译：通过消费者创新，创新特征和感知品牌创新来产生和评估消费者的创新采用率
2. Assessing adverse effects of inferior innovations with brand innovability: perspectives of consumer innovativeness [J] . Chang Joseph W Journal of Technology Management & Innovation . 2017 ,第4期

机译：评估次创新与品牌创新的不利影响：消费者创新的观点
3. Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort [J] . Michael B. Beverland, Julie Napoli, Francis Farrelly Journal of product innovation management . 2010 ,第1期

机译：所有品牌都能以同样的方式创新吗？品牌定位和创新努力的类型
4. THE FEEDBACK EFFECTS OF INFERIOR INNOVATIONS: PERSPECTIVES OF BRAND INNOVABILITY AND CONSUMER INNOVATIVENESS [C] . Joseph W. Chang, Yung-Chien Lou AMA Educators Conference . 2016

机译：劣等创新的反馈效果：品牌创新性和消费者创新的观点
5. Collaborate to Innovate: Innovative Capacity Index for Effective Open Innovation. [D] . Greenwood, Dorothea G. 2010

机译：合作创新：有效开放创新的创新能力指数。
6. Innovations and Innovative Approaches or Pseudo-Innovations in the Context of General Globalization? It’s Time to Wake Up! [O] . Georgi Tchernev 2018

机译：全球化背景下的创新和创新方法还是伪创新？该起床了！
7. Generating and Assessing Consumer’s Innovation Adoption through Consumer Innovativeness, Innovation Characteristics and Perceived Brand Innovativeness [O] . Alev Kocak Alan, Ebru Tumer Kabadayi, Selen Bakis, 2017

机译：通过消费者创新，创新特征和感知品牌创新产生和评估消费者的创新通过

2019 INNOVATIONS OF THE YEAR The many layers of today's innovative brands

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