Protein content, organic offer potential for sports drinks

摘要

AS BEVERAGE BLURRING CONTINUES, THE SPORTS DRINK MARKET FACES STIFF competition from other beverage categories. Market analysts remain mixed about the performance beverage category's ability to regain positioning as more factions have emerged within the beverage market. "Sports drinks faced a sudden decline in sales in 2017 after achieving strong growth in previous years," states Chicago-based Euromonitor International's March report titled "Sports Drinks in the US." "The story of sports drinks is similar to that of declining carbonates: the popular consensus that has decreased soda sales has reached sports drinks. Sugar content has become a major concern for consumers, and in view of the persistent decline of carbonates, it seems unlikely to go away."