Interaction between social influence and payoff transparency

摘要

Social influence and payoff transparency interact with each other to influence decision making. Social influence masks payoff transparency, and lacking transparency drives people to seek social influence. Moreover, our survey supports our claim by showing that social influence and payoff transparency correlate with each other (r(53) ＝ -.71). Bentley et al.'s model can be revised to accommodate the covariance.