A method for identifying influence on user interest for products and ability of users and products to be influenced is disclosed. A processor identifies a degree of influence a number of influencers has over user interest for each of a number of products based on a history of user interest of a number of users for the number of products, wherein each influencer in the number of influencers as one of a user in the number of users and a product in the number of products. The processor also identifies a degree of ability of one or more of the number of users and the number of products to be influenced based on the degree of influence of each of the number of influencers and a number of relationships between the one or more of the number of users and the number of products and the number of influencers.
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