Politicians and Trustworthiness: Acting Contrary to Self-Interest Enhances Trustworthiness

摘要

Trustworthiness is an important characteristic for politicians to possess. However, politicians are perceived as manifestly untrustworthy. One way politicians might build trustworthiness is to behave in a manner that seems contrary to self-interest. Three studies examined whether acting contrary to self-interest can help build trustworthiness. In each study, participants reacted to political content in which a politician acted contrary to self-interest (praised an opponent) or acted in a more common and self-serving manner (e.g., attacked opponent or praised the self). Participants perceived the candidate who acted contrary to self-interest as more trustworthy than candidates who acted in a more self-serving manner. Participants were also more willing to consider voting for such a candidate. These results were not constrained by party affiliation.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/01973533.2010.519246