Worried by the increase in inflation? So ran the heading of recent advertisements in Italy's daily newspapers. The product on offer: Mediobanca Inflazi-one Italiana 2013/2019, bonds issued by Italy's leading investment bank aimed to entice the country's small savers. The times are gone that Mediobanca was an exclusive and secretive Milanese institution that dealt only with Italy's industrial and financial elite. Three years ago, Mediobanca employed a leading advertising agency to help a retail sale of fixed-interest bonds. It later spoke proudly about how the campaign had boosted brand awareness, a notion that would have puzzled the business leaders who once stepped through the gates of the discreet palazzo alongside La Scala theatre. And they might have turned their noses up at the idea that such an institution should become involved in retail banking.
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机译：担心通货膨胀的增加？因此，请在意大利日报上刊登近期广告的标题。提供的产品：Mediobanca Inflazi-one Italiana 2013/2019，由意大利领先的投资银行发行的债券，旨在吸引该国的小额储蓄者。 Mediobanca是一家米兰的独家秘密机构，如今只与意大利的工业和金融精英打交道的时代已经一去不复返了。三年前，Mediobanca聘请了一家领先的广告公司来协助零售固定利率债券。后来，它自豪地谈到了竞选活动如何提升品牌知名度，这一想法会让曾经步入La Scala剧院旁谨慎的宫殿大门的商业领袖感到困惑。而且他们可能对这样的机构应该参与零售银行业务的想法不屑一顾。
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