Accountant ads respond to Andersen mess

摘要

The accounting industry has taken a pounding the past few months because of the role Arthur Andersen played in the collapse of Enron Corp. Now, as Congress continues to investigate the causes of the largest bankruptcy in U.S. history, members of the accounting profession are starting to fight back with advertising campaigns designed to educate the public and shore up the industry's reputation. The most visible ad campaign is the one launched March 10 by the Ameri can Institute of Certified Public Accountants, with full page ads in The New York Times, USA Today, Chicago Tribune and The Dallas Morning News. The AICPA, which represents 350,000 CPAs nationwide, has also bought ad space in The Wall Street Journal and smaller dailies throughout the country.