Show a little personality

摘要

An ad says a lot about your company. At least that's what your agency has been telling you. And the agency is correct. A company's advertising represents the best opportunity it has to portray its personality, A disorganized ad tends to indicate an unfocused company. A brag-and-boast ad suggests the company is maker, not user, oriented. A dull-looking ad indicates the company has nothing to get excited about. Judging by its ad, H.B. Stubbs Co., which creates events, environments and exhibits for trade shows, would appear to be unfocused. Its ad is a riot of rectangular images that offer little directional guidance for the reader. The layout all but overwhelms the message. It took us too long to even determine the name of the advertiser.