Just a week after BAX Global launched its first custom publishing product last spring, BAX Quarterly: Supply Chain Issues & Highlights Worldwide, PR and Marketing Manager Marie Connell got a ring from a company sales rep based in Boston. "He told me that he got a lead from a current customer who is expanding in Brazil, but didn't know BAX had operations in Brazil until he read it in BAX Quarterly," Connell said. "Generating additional business is the whole point of custom publishing."
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