Top execs devour b-to-b media

摘要

I am always hungry for well-done research that gives us a view into how executive decision-makers use various types of media. Last month, Forrester and American Business Media unveiled a terrific research study of more than 800 business decision-makers that clearly shows the media and marketing communities how important all forms of b-to-b media are to top-level executives. Here are some top-line items of how executive decision-makers use b-to-b media in conjunction with doing their jobs: 69% read industry-specific print publications; 70% visit industry-specific Web sites; 70% read e-mail newsletters; 62% use industry-specific trade shows; and 45% use Web-based events.