Who is adapting faster to the digital world: B-to-b media companies or b-to-b marketers?

摘要

While b-to-b media companies are scrambling to invest in more online initiatives, Forrester Research released a report in April that chided many b-to-b marketers for not taking enough advantage of digital opportunities.rnCould it be that b-to-b media companies are further along in adapting to the digital future than marketers are?rnForrester surveyed 317 marketers online in January for its report, "B2B Marketers' 2009 Budget Trends: Dollars Shift to Digital Tactics as the Recession Provokes Deep Cuts." It found that marketers' overall budgets were decreasing an average of 23% this year.