B-to-b marketers apply analytics to social media

摘要

B-to-b organizations are well along in their measurement of social media. This was just one of many findings in a just-completed survey by BtoB and the Web Analytics Association.The "B-to-B Web Analytics Survey" found that nearly half (48.3%) of respondents are already measuring social media. This finding seems to map with another clear interest among the survey respondents-reputation management.