Maxim'um impact

摘要

If there is one thing that Stephen Colvin gets, it is the 18-to-34 age demographic that advertisers so covet. As the former president-CEO of Dennis Pub- lishing, Colvin developed and launched Maxim for the U.S. market, as well as The Week and Blender, and expanded the company from four people sitting in a New York office to 300 people spread across six U.S. cities. Maxim still reigns as the top young men's lifestyle publication.